Unusual Uses Of Electronic Signage.

Digital Signage Applications.

Advertising is vital for any business to flourish, using digital signage does this in a dynamic, engaging way.

What is digital signage?

Also called dynamic advertising, digital signage uses different media formats to provide an entertaining advertisement. You will have seen screens in high footfall locations displaying numerous ads, these normally have a call to action, with the consumer having to do something, such as text a specific telephone number to receive a discount or to go on a pre-approved list for a high demand product.

digital signage

Who uses this form of advertising?

Well the most unusual uses of digital signage we have found are as follows; dental surgeries, casinos and even convenience stores attached to gas stations. So let’s look at these in more detail.

Dental surgery digital signage.

Uses to entertain younger clients, the dentist can have a mix of cartoons and adverts for in house dental products. These are usually more expensive if purchased at the dentist rather than at supermarkets such as Walmart or Target. Used to entertain as well as inform, in this environment they are used to also time warp. This is a method of providing entertainment so the client does not feel, they have been waiting for like, forever. This has been used for decades in theme parks when waiting for the rides.

Digital signage at casinos.

If you have ever been to a casino you will know they do not want you to leave to find something to do. This is why they have shopping malls, extensive restaurants, hair salons and even jewelers within the casinos. Once you are they, all they want is for you to spend, it does not matter if that is at the tables or in the hair salons.

Casino digital advertising is used to promote offers within the city like complex, maximizing on everything from specials at the restaurants to latest winners at the tables. These are all used to encourage you to spend money. The last thing the casino management want, is for you to leave the hotel. This is why the hotels splash out on coms (short for complimentary), mainly for high rollers and celebrities.

Convenience store digital signage.

When you have filed up your vehicle with gas, have you seen the ads on the gas pumps, gone into the convenience store a purchased what you saw on the display outside? This is the reason for gas pump advertising using gas pump digital signage. The items in the convenience store that are over stocks or close outs can be adverts on the displays at the pumps for say below ten bucks, tempting the motorist into the store once in the store, there are other items that compliment the loss leader. But if these have been purchased at close out the purchase price will be minimal.

Electronic signage is made up of a display that can be used in portrait and landscape, so not your regular TV set! This is connected to an advertisement player that stores the ads and plays them in rotation.

If you want to know more about this, just google the term digital signage.