Tag Archives: dynamic advertising

Digital signage used for increasing revenue.

Digital signage lift sales.

Digital signage hardware is a rather innovative method of advertising and a simple way to lift sales and create multiple streaks of income, as reported on Wikipedia.

Lifting sales with digital signage.

digital signage exampleUsed by many businesses to lift sales the hardware is so simple to use, multiple ads can be
created and run in a loop on the electronic advertising hardware displaying engaging adverts. Now this is perfect for businesses that have over stock items.

The reason digital signage is a success in this industry is that the ads can be changed quickly to market for a newly announced event. For example it could be mid February and the store has an overstock of quick de ice and there is a weather warning in your state, all you do is include an ad for quick de ice and have the ticker display the weather feed warning of the imminent snow warning and watch the stock fly out the door!

Digital signage for multiple streams of income.

The hardware is so flexible it can be used for a wide variety of uses, as well as displaying
advertisements for your business, you can also display ads for non competing companies,
charging them a monthly fee based on a 12 month contract.

A good example is in a shopping mall, they can use the electronic signage during normally opening hours, then when the stores are closed, the digital signage hardware could be used to market local taxi companies, shows, events. This could be as simple as displaying a QR in the advert and when the user scans this with their smartphone that are taken to a web page with a discount. So then it can also be tracked based on the amount of codes are redeemed.

So let us look at the digital signage hardware used, it is not costly, rather it is very affordable. A typical 42″ wall mounted solution run at $1399 and includes everything you need right out the box, all you need is the content for your own ads.

Mount the display on the wall then add the content, make sure the display is in a high footfall area, to maximize the results. Then you can contact the local businesses owners asking them if they want to advertise on the electronic signs. Selling the ads at $150 per month, per business per business type, you can easily have 30 advertisers who will have their ads shown either out of hours when the main stores are closed but the eateries are open, or the cinema is open.

To look at the income stream you have 30 advertisers at $150 each, this equals $4500 per month now multiple this by 12 months for the contract duration and the total for the year is $54,000. Isn’t this a smart return on the initial investment of $1399?

These digital things can also be networked, so if you decided to add more, showing specific ads relevant to the location in they shopping mall you can easily control the ads, by using a network connection.

As you can see, this type of marketing is rather flexible, yet affordable. Just thing what digital signage could do for you?

24 Hour Digital Signage

Digital Signage 24×7!

You can picture the night sky… the setting sun in a darkening sky; highlighted with a myriad of LCD or LED lights – welcome to the world of 24 hour digital signage. It is designed to attract customers throughout the day and night, as major towns and cities rely on 24 hour trade, DOOH (digital out of home) screens reflect this.

outdoor digital signage

Kiosks to touch screens – digital signage is all around…

Digital advertising kiosks and screens look amazing against a dark background as the bulbs give a vibrant display enticing customers to buy food, see a movie or purchase the latest trend in sports ware. The US has the greatest choice of locations for digital screens; by the side of a road, the entrance to a shopping mall or within a sporting complex – the rest of the world needs to catch up! Times Square in NYC is the epitome of night time digital advertising, as is Hong Kong too. The vibrancy of the colors causes such an electric atmosphere that it is hard to ignore, which of course is the intention. Sales, sales, sales – it increases revenue and brand awareness.

But it’s not just huge flat screens which capture the attention of passing trade, way-finding and interactive floor standing monitors as well as ceiling hung or wall mounted visual video displays have their place too. Bus shelters on the street can house interactive screens, enabling passengers to select a route or timetable, whilst being targeted by their demographics picked up by either facial analysis or just by the information requested from the touch screen pad. An advert for the latest sneaker is more beneficial to a younger passenger whereas an advert for medical insurance may influence a middle aged person. It’s all very clever, but it is pre-set and pre-destined content and all readily available for your business to take advantage of.

Projector advertising is becoming of of the most popular forms of displaying video information. It may be broadcasting a film in an outdoor theater, public information, which is part of a city’s emergency plan or a church publicizing the services. Again, as it is computer controlled, the content can be altered or updated in real-time, lessening any down-time or engineer site visits (cutting down costs too). One question often raised is the fact of how safe are these pieces of electronic kit? The screens are housed in a protective housing unit, known as an environmental enclosure or LCD enclosure, which has cooling and/or heating, a secure front door with clear viewing window and can have additional speakers; all depending on your requirements. So you can rest assured your investment is safe and secure against theft, vandalism and environmental damage, whilst it earns you money from the advertising revenue it is generating.

Electronic signage has grown in the past 5 years, new heights are to be seen, including day round digital signage.