Digital signage lift sales.
Digital signage hardware is a rather innovative method of advertising and a simple way to lift sales and create multiple streaks of income, as reported on Wikipedia.
Lifting sales with digital signage.
Used by many businesses to lift sales the hardware is so simple to use, multiple ads can be
created and run in a loop on the electronic advertising hardware displaying engaging adverts. Now this is perfect for businesses that have over stock items.
The reason digital signage is a success in this industry is that the ads can be changed quickly to market for a newly announced event. For example it could be mid February and the store has an overstock of quick de ice and there is a weather warning in your state, all you do is include an ad for quick de ice and have the ticker display the weather feed warning of the imminent snow warning and watch the stock fly out the door!
Digital signage for multiple streams of income.
The hardware is so flexible it can be used for a wide variety of uses, as well as displaying
advertisements for your business, you can also display ads for non competing companies,
charging them a monthly fee based on a 12 month contract.
A good example is in a shopping mall, they can use the electronic signage during normally opening hours, then when the stores are closed, the digital signage hardware could be used to market local taxi companies, shows, events. This could be as simple as displaying a QR in the advert and when the user scans this with their smartphone that are taken to a web page with a discount. So then it can also be tracked based on the amount of codes are redeemed.
So let us look at the digital signage hardware used, it is not costly, rather it is very affordable. A typical 42″ wall mounted solution run at $1399 and includes everything you need right out the box, all you need is the content for your own ads.
Mount the display on the wall then add the content, make sure the display is in a high footfall area, to maximize the results. Then you can contact the local businesses owners asking them if they want to advertise on the electronic signs. Selling the ads at $150 per month, per business per business type, you can easily have 30 advertisers who will have their ads shown either out of hours when the main stores are closed but the eateries are open, or the cinema is open.
To look at the income stream you have 30 advertisers at $150 each, this equals $4500 per month now multiple this by 12 months for the contract duration and the total for the year is $54,000. Isn’t this a smart return on the initial investment of $1399?
These digital things can also be networked, so if you decided to add more, showing specific ads relevant to the location in they shopping mall you can easily control the ads, by using a network connection.