Tag Archives: digital signage

Imaginative Digital Signage for Children’s Health Care Facilities

Children’s Hospital Digital Signage Usage.

Hospitals are a place most people would avoid, so having a child in hospital is a daunting thought for any parent, or guardian. However providing a pleasing atmosphere will certainly help lift the spirits of patients and staff, providing a worthwhile initiative in the form of a spectacular interactive video wall for anyone to ‘play’ with.

It inspires, amazes and enthralls people and with little or no computer or art skills can provide hours of entertainment, whilst giving an educational element, reported DigitalSignageToday.

digital signage

Digital signage software.

Of course, this depends on the software package, but it’s the screens attributes which bring the hospital wall to life. From an underwater scene to a trip into space, and beyond….

Imagination knows no bounds. The digital signage video wall brings people together in an otherwise awkward situation where they may never have met. Much of the funding for a project can be raised by private donations, public awareness campaigns and government or big business investment.

It is designed as a stage set, in a very theatrical fashion and as it is interactive, there are no special skills required to partake in it. Every one has equal participation, and naturally it is without boundaries as far as race, creed, colour, ethic back ground and religion – or any other demographic.

One project, in particular, was launched at a Children’s facility in Wilmington, Delaware, USA, where a 50 foot wide screen by 9 foot high video wall was installed. This incorporated ‘gesture interaction technology’, allowing a large number of children (and adults too!) to interact with the software. In this case it was an on-screen landscape of flora and fauna. The tiled screen was brought to life in a riot of colour, text and graphics – something for everyone. The atmosphere, reported by staff, demonstrated how effective and positive the electronic screen had been – a well worthwhile investment.

It is seen as a diversion to the anxiety patients and their parents face, as even fairly common or regular medical routines are required. And then there are long term patients in care, where a break from the medical procedures is a welcome distraction. Feedback from the hospital’s management, staff of; doctors, nurses, therapists and child care specialists and of course children, has been very encouraging. Many of these professionals had a part to play in the development of the project, as they spend a lot of time with children they could suggest inclusions to offer therapies – occupational and physical, rehabilitation after operations, broken limbs and traumas. As the interactive video wall had gesture recognition, specific motions and movements could be incorporated as part of the designed program. It became enthralling play, masking the underlying objective of rehabilitation, wellness and reducing anxiety.

Technology knows no bounds – with high definition screens, sharp contrast and flawless imagery, even children; who are the worst critics, are expecting to see exceptional technology.

Hopefully this article gave you some insight into the use of digital signage in hospitals.

Digital signage used for increasing revenue.

Digital signage lift sales.

Digital signage hardware is a rather innovative method of advertising and a simple way to lift sales and create multiple streaks of income, as reported on Wikipedia.

Lifting sales with digital signage.

digital signage exampleUsed by many businesses to lift sales the hardware is so simple to use, multiple ads can be
created and run in a loop on the electronic advertising hardware displaying engaging adverts. Now this is perfect for businesses that have over stock items.

The reason digital signage is a success in this industry is that the ads can be changed quickly to market for a newly announced event. For example it could be mid February and the store has an overstock of quick de ice and there is a weather warning in your state, all you do is include an ad for quick de ice and have the ticker display the weather feed warning of the imminent snow warning and watch the stock fly out the door!

Digital signage for multiple streams of income.

The hardware is so flexible it can be used for a wide variety of uses, as well as displaying
advertisements for your business, you can also display ads for non competing companies,
charging them a monthly fee based on a 12 month contract.

A good example is in a shopping mall, they can use the electronic signage during normally opening hours, then when the stores are closed, the digital signage hardware could be used to market local taxi companies, shows, events. This could be as simple as displaying a QR in the advert and when the user scans this with their smartphone that are taken to a web page with a discount. So then it can also be tracked based on the amount of codes are redeemed.

So let us look at the digital signage hardware used, it is not costly, rather it is very affordable. A typical 42″ wall mounted solution run at $1399 and includes everything you need right out the box, all you need is the content for your own ads.

Mount the display on the wall then add the content, make sure the display is in a high footfall area, to maximize the results. Then you can contact the local businesses owners asking them if they want to advertise on the electronic signs. Selling the ads at $150 per month, per business per business type, you can easily have 30 advertisers who will have their ads shown either out of hours when the main stores are closed but the eateries are open, or the cinema is open.

To look at the income stream you have 30 advertisers at $150 each, this equals $4500 per month now multiple this by 12 months for the contract duration and the total for the year is $54,000. Isn’t this a smart return on the initial investment of $1399?

These digital things can also be networked, so if you decided to add more, showing specific ads relevant to the location in they shopping mall you can easily control the ads, by using a network connection.

As you can see, this type of marketing is rather flexible, yet affordable. Just thing what digital signage could do for you?

Unusual Uses Of Electronic Signage.

Digital Signage Applications.

Advertising is vital for any business to flourish, using digital signage does this in a dynamic, engaging way.

What is digital signage?

Also called dynamic advertising, digital signage uses different media formats to provide an entertaining advertisement. You will have seen screens in high footfall locations displaying numerous ads, these normally have a call to action, with the consumer having to do something, such as text a specific telephone number to receive a discount or to go on a pre-approved list for a high demand product.

digital signage

Who uses this form of advertising?

Well the most unusual uses of digital signage we have found are as follows; dental surgeries, casinos and even convenience stores attached to gas stations. So let’s look at these in more detail.

Dental surgery digital signage.

Uses to entertain younger clients, the dentist can have a mix of cartoons and adverts for in house dental products. These are usually more expensive if purchased at the dentist rather than at supermarkets such as Walmart or Target. Used to entertain as well as inform, in this environment they are used to also time warp. This is a method of providing entertainment so the client does not feel, they have been waiting for like, forever. This has been used for decades in theme parks when waiting for the rides.

Digital signage at casinos.

If you have ever been to a casino you will know they do not want you to leave to find something to do. This is why they have shopping malls, extensive restaurants, hair salons and even jewelers within the casinos. Once you are they, all they want is for you to spend, it does not matter if that is at the tables or in the hair salons.

Casino digital advertising is used to promote offers within the city like complex, maximizing on everything from specials at the restaurants to latest winners at the tables. These are all used to encourage you to spend money. The last thing the casino management want, is for you to leave the hotel. This is why the hotels splash out on coms (short for complimentary), mainly for high rollers and celebrities.

Convenience store digital signage.

When you have filed up your vehicle with gas, have you seen the ads on the gas pumps, gone into the convenience store a purchased what you saw on the display outside? This is the reason for gas pump advertising using gas pump digital signage. The items in the convenience store that are over stocks or close outs can be adverts on the displays at the pumps for say below ten bucks, tempting the motorist into the store once in the store, there are other items that compliment the loss leader. But if these have been purchased at close out the purchase price will be minimal.

Electronic signage is made up of a display that can be used in portrait and landscape, so not your regular TV set! This is connected to an advertisement player that stores the ads and plays them in rotation.

If you want to know more about this, just google the term digital signage.

24 Hour Digital Signage

Digital Signage 24×7!

You can picture the night sky… the setting sun in a darkening sky; highlighted with a myriad of LCD or LED lights – welcome to the world of 24 hour digital signage. It is designed to attract customers throughout the day and night, as major towns and cities rely on 24 hour trade, DOOH (digital out of home) screens reflect this.

outdoor digital signage

Kiosks to touch screens – digital signage is all around…

Digital advertising kiosks and screens look amazing against a dark background as the bulbs give a vibrant display enticing customers to buy food, see a movie or purchase the latest trend in sports ware. The US has the greatest choice of locations for digital screens; by the side of a road, the entrance to a shopping mall or within a sporting complex – the rest of the world needs to catch up! Times Square in NYC is the epitome of night time digital advertising, as is Hong Kong too. The vibrancy of the colors causes such an electric atmosphere that it is hard to ignore, which of course is the intention. Sales, sales, sales – it increases revenue and brand awareness.

But it’s not just huge flat screens which capture the attention of passing trade, way-finding and interactive floor standing monitors as well as ceiling hung or wall mounted visual video displays have their place too. Bus shelters on the street can house interactive screens, enabling passengers to select a route or timetable, whilst being targeted by their demographics picked up by either facial analysis or just by the information requested from the touch screen pad. An advert for the latest sneaker is more beneficial to a younger passenger whereas an advert for medical insurance may influence a middle aged person. It’s all very clever, but it is pre-set and pre-destined content and all readily available for your business to take advantage of.

Projector advertising is becoming of of the most popular forms of displaying video information. It may be broadcasting a film in an outdoor theater, public information, which is part of a city’s emergency plan or a church publicizing the services. Again, as it is computer controlled, the content can be altered or updated in real-time, lessening any down-time or engineer site visits (cutting down costs too). One question often raised is the fact of how safe are these pieces of electronic kit? The screens are housed in a protective housing unit, known as an environmental enclosure or LCD enclosure, which has cooling and/or heating, a secure front door with clear viewing window and can have additional speakers; all depending on your requirements. So you can rest assured your investment is safe and secure against theft, vandalism and environmental damage, whilst it earns you money from the advertising revenue it is generating.

Electronic signage has grown in the past 5 years, new heights are to be seen, including day round digital signage.

Comparing Digital Signage with Traditional Poster Advertising

Digital Signage Vs. traditional Poster Ads.

Digital signage is all around us; whether we are aware of it or not! If you haven’t noticed a visual screen, then it is not doing it’s job of attracting potential customers. Deciding on the best location is as important as selecting the right digital signage package of hardware and software. Visually creative advertising screens aren’t just in obvious places like shopping malls, but also in government buildings, accountants and transit stations. Where ever there was a traditional poster billboard, then the likely hood of installing an electronic sign is a significant possibility.

Types of digital signage hardware.

There are many different formats of digital signage to choose from including:

  • Digital HD Advertising Display – simply plug and play
  • Touch Screen and Multi Touch – suitable for way-finding
  • Video walls or Multi Screen configurations – for large displays
  • Free Standing screens and kiosks
  • LED Signage
  • Projector advertising

Each screen has a myriad of benefits suitable for the application and most can be located or mounted to suit the environment. For example; digital high definition has a remarkable screen, which is still evolving and appeals to retailers, fast food courts and point of sales because of its easy use – literally ‘plug and play’. The creative and imaginative content is uploaded onto a USB and played directly through the screen. This suits a one-off site which is not linked or networked to other screens, although it is still an option.

Several other questions need to be asked:
Q Who is the advertisement aimed at?
A Select particular demographics to target brand awareness

Q Where will most potential customers see the advertisement?
A Decide where foot fall is most prevalent – position a screen at the entrance to the store

Q How effective can I expect an ad. campaign to be?
A This does depend on the content – engage the services of a professional advertising company, but you can be sure the screen will deliver an amazing and effective broadcast

digital signage

Just about anything on screen can be altered, amended or updated at the click of a button; from stock levels of size or color to selling out of a particular product, so as not to let a customer down and offer a quick alternative – or offering the option to order on-line whilst in the store; the options are infinite! People are expecting to see and use digital signage, so don’t be left behind. Advertising has come a long way since the traditional paper posters we once saw in shopping malls, on roadside billboards and restaurants. Right through from QSR to high end establishments are taking advantage of what digital signage advertising can do for their businesses.