Tag Archives: digital signage rental

Is It Worth Hiring Digital Signage?

Is hiring digital signage the solution

Hiring digital signage is certainly a cost efficient way of creating a fabulous advertising campaign, particularly if it is a temporary one. Many businesses find it is an affordable way of advertising their promotional material at a trade stand or event. Obviously this is a temporary solution, as there is no need for a permanent one due to the short length of time at the venue and of course what suits one business may not suit another, so having a short term hire is ideal.

digital signage hire

Looking at the other of out-right buying digital signage, is a bigger investment to take on. The screens are still flexible enough to set up on a temporary basis and remove again, but generally they are left in situ for longer periods of time. This can indoors or outdoor – depending on the advertising campaign, but they should also be enclosed in a protective housing unit for safety and weather protection. A permanent solution would mean the digital screens being fixed in position by security bolts and probably on a wall or ceiling bracket. Alternatively, a permanent floor standing kiosk would be positioned on a concrete plinth or set within a landscape, i.e. wooden decking.

Hiring digital signage over buying the hardware.

But for this article we are looking predominantly at is it worth hiring digital signage and there are other reasons for the temporary hire of electronic screens. Possibly this is the company’s first introduction of using newer technology in place of television or poster advertising, so rather than invest in purchasing the hardware, having a ‘taster’ would be advantageous. This means also that finding the right solution before committing allows for changes and alternatives. Deciding where to put a screen, having it in a landscape or portrait orientation and even what size of screen can be tried out for a few weeks or months first.

Having found a solution that fits your requirements, you may be offered a discounted price for actually keeping your hire unit. It saves the installers having to remove it, but also – you know it works.

hiring digital signage

But also, hiring digital signage means the screen and media player (or combined unit) can be upgraded without waiting for a long contract to end. Moving with technology is a must in this day and age of the fast pace of electronic gadgets. Think of a car; you buy one you like (or think you would like) and have the commitment of replacing it whenever you can afford it. However, if you entered into a hire contract, the car could be changed/upgraded/replaced every couple of years. OK, so we’re not buying not hiring cars, but it is a similar scenario…

As technology is evolving at such a rate, do you wait until you can finance the buying of a digital signage screen? Or do you take steps, via hiring digital signage, to get on the ladder. Once you have used an electronic menu board or screen to promote your business, trade or product, you will wonder why you didn’t do it earlier!

This article hopefully has been of interest to you and you know more about hiring digital signage.

Digital Signage Funding Options – Rental, Lease or Purchase

Business funding options – digital signage rental, lease or purchase?

So, now the project has been agreed for a new advertising campaign, the next stage is to consider the digital signage funding options; will it be digital signage rental, lease or purchase? For the everyday business, it is usually a matter of the most cost effective proposal, reports Digital Signage Systems Limited (http://digitalsignagesystemsltd.co.uk), but there are other points to take into account:

  • How permanent will the sign be?
  • From which budget will the funding come from?
  • Where is the best location for the screen?
  • How much money will the campaign generate – prediction forecast
  • Can the digital signage be relocatable?
  • Any upfront costs?
  • Operational costs?
  • Installation costs?

digital signage rental

Digital signage funding depends on many factors, but it all comes down to costs.

Let’s look at digital signage rental.

Renting a digital sign is suitable for short term display, i.e. trade show, temporary exhibition or the current trend of a ‘pop-up’ store/restaurant. As the screen is being rented from the supplier, very little needs preparing, it would normally be supplied as a ready to go or ‘plug and play’ option. Depending on the locating will depend on how the electronic display is hung or its positioning. A floor standing plinth is usually included in the digital signage rental solution, as is additional power supply and cables. By renting a unit, there will be little return on the rental costs, as the time scale is usually for just a short period, like an expo, or demonstration. Don’t forget to budget for other ‘extras’ like shipping or delivery, installation (if you want someone else to have the responsibility of setting it up) and the content – mainly via a USB for the temporary solution.

Comparison between leasing and rental of digital signage hardware.

Then comparing digital signage rental v leasing; both mean the business does not own the digital signage outright, but only for the set time period. Leasing implies deploying the goods for a longer time; months or years. One advantage of this is that, apart from an insurance policy against accident or damage, there are no additional costs or large upfront sum. The financial arrangement for leasing is broken down over several months, so a regular amount is collected from the leaser. The supplier take responsibility for the continual working, engineer costs and replacement of failed parts, however these display monitors are very reliable, so downtime is minimal. Another option for leasing is having upgraded replacement units as part of the contract. This keeps the digital signage looking state-of-the-art and a distinguished vehicle from which to display your advertisement campaign.

floor standing digital signage hire

For every day businesses, purchasing is an economical option, particularly if the screen is to be used on a regular basis and in a permanent location. Once the upfront costs of purchasing the screen and installation are completed and paid for, it is just a matter of running the electronic display for the optimum performance and calculating the revenue it has generated through sales, which in turn can lead to purchasing more screens. Off setting the cost of outright buying can be a tax advantage – check individual USA states, as energy efficient technology is looked upon favorably. The down side is the evolution of technology means that fairly quickly, the hardware will be superseded by a better application – do you carry on replacing and investing, however the screens are an asset to the business.

Tax advantages – making your money work harder!

In some situations, digital signage rental or leasing can be more cost effective than an outright purchase, the point is the hardware is not owned by the business and the ongoing lower digital signage rental/leasing costs can be off set against profits, reducing taxation costs, but you better check that out with your tax adviser.

So all things considered, which digital signage funding option is right for you? Is it leasing of the hardware, outright purchase or digital signage rental?