Digital Signage Vs. traditional Poster Ads.
Digital signage is all around us; whether we are aware of it or not! If you haven’t noticed a visual screen, then it is not doing it’s job of attracting potential customers. Deciding on the best location is as important as selecting the right digital signage package of hardware and software. Visually creative advertising screens aren’t just in obvious places like shopping malls, but also in government buildings, accountants and transit stations. Where ever there was a traditional poster billboard, then the likely hood of installing an electronic sign is a significant possibility.
Types of digital signage hardware.
There are many different formats of digital signage to choose from including:
- Digital HD Advertising Display – simply plug and play
- Touch Screen and Multi Touch – suitable for way-finding
- Video walls or Multi Screen configurations – for large displays
- Free Standing screens and kiosks
- LED Signage
- Projector advertising
Each screen has a myriad of benefits suitable for the application and most can be located or mounted to suit the environment. For example; digital high definition has a remarkable screen, which is still evolving and appeals to retailers, fast food courts and point of sales because of its easy use – literally ‘plug and play’. The creative and imaginative content is uploaded onto a USB and played directly through the screen. This suits a one-off site which is not linked or networked to other screens, although it is still an option.
Several other questions need to be asked:
Q Who is the advertisement aimed at?
A Select particular demographics to target brand awareness
Q Where will most potential customers see the advertisement?
A Decide where foot fall is most prevalent – position a screen at the entrance to the store
Q How effective can I expect an ad. campaign to be?
A This does depend on the content – engage the services of a professional advertising company, but you can be sure the screen will deliver an amazing and effective broadcast
Just about anything on screen can be altered, amended or updated at the click of a button; from stock levels of size or color to selling out of a particular product, so as not to let a customer down and offer a quick alternative – or offering the option to order on-line whilst in the store; the options are infinite! People are expecting to see and use digital signage, so don’t be left behind. Advertising has come a long way since the traditional paper posters we once saw in shopping malls, on roadside billboards and restaurants. Right through from QSR to high end establishments are taking advantage of what digital signage advertising can do for their businesses.