Monthly Archives: August 2014

24 Hour Digital Signage

Digital Signage 24×7!

You can picture the night sky… the setting sun in a darkening sky; highlighted with a myriad of LCD or LED lights – welcome to the world of 24 hour digital signage. It is designed to attract customers throughout the day and night, as major towns and cities rely on 24 hour trade, DOOH (digital out of home) screens reflect this.

outdoor digital signage

Kiosks to touch screens – digital signage is all around…

Digital advertising kiosks and screens look amazing against a dark background as the bulbs give a vibrant display enticing customers to buy food, see a movie or purchase the latest trend in sports ware. The US has the greatest choice of locations for digital screens; by the side of a road, the entrance to a shopping mall or within a sporting complex – the rest of the world needs to catch up! Times Square in NYC is the epitome of night time digital advertising, as is Hong Kong too. The vibrancy of the colors causes such an electric atmosphere that it is hard to ignore, which of course is the intention. Sales, sales, sales – it increases revenue and brand awareness.

But it’s not just huge flat screens which capture the attention of passing trade, way-finding and interactive floor standing monitors as well as ceiling hung or wall mounted visual video displays have their place too. Bus shelters on the street can house interactive screens, enabling passengers to select a route or timetable, whilst being targeted by their demographics picked up by either facial analysis or just by the information requested from the touch screen pad. An advert for the latest sneaker is more beneficial to a younger passenger whereas an advert for medical insurance may influence a middle aged person. It’s all very clever, but it is pre-set and pre-destined content and all readily available for your business to take advantage of.

Projector advertising is becoming of of the most popular forms of displaying video information. It may be broadcasting a film in an outdoor theater, public information, which is part of a city’s emergency plan or a church publicizing the services. Again, as it is computer controlled, the content can be altered or updated in real-time, lessening any down-time or engineer site visits (cutting down costs too). One question often raised is the fact of how safe are these pieces of electronic kit? The screens are housed in a protective housing unit, known as an environmental enclosure or LCD enclosure, which has cooling and/or heating, a secure front door with clear viewing window and can have additional speakers; all depending on your requirements. So you can rest assured your investment is safe and secure against theft, vandalism and environmental damage, whilst it earns you money from the advertising revenue it is generating.

Electronic signage has grown in the past 5 years, new heights are to be seen, including day round digital signage.

Sports bars using outdoor projectors for events.

Sports bars and outdoor projectors.

Sports bars have realized that they can use outdoor projectors to increase walk in business, this can have images and discounts projected onto the building wall or even promote an outdoor movie night, it’s a win-win situation.

This is why it is common for sports cars to have between 40 and 100 TVs plus projectors! Joe’s Bar in Chicago has 100 plus TVs with a large projector screen, investing in this technology definitely pays off; otherwise they would have not wasted their money on the installation.

 

Learn how sports bars work.

During the sports season, they are aimed at the football and baseball calendar, then the golf and motor sports. But there are days when there is little sport on the TV; this is when the bar can be transformed to provide a movie night under the stars using their projector outdoors, ProEnc reported.

Using outdoor projectors – movie night!outdoor projector used by sports bars

The sports bar manager sees the opportunity and offers a movie night, so couples can come and watch the movie outside under the stars. They can order food and drinks from the bar and have them whilst watching the movie.

So rather than having staff to pay with little customers, they tend to be packed out with asking staff to come in on their days off! These forward thinking, business owners are very entrepreneurial.

They already have the hardware and it only takes a few minutes to relocate the projector outdoors. Yet most of the bars owners want to protect the projector from the weather, just in case it rains. So they seek out protective and secure projector enclosures. These units provide a weatherproof solution for standard projectors outdoors.

On going outdoor projector advertising.

outdoor projectors

When the projector is outdoors in its protective environment box, the projector can be used for other services, so the sports bar can promote foam parties, play offs and the like. They can also offer special meal deals with buy one, get one free (BOGOF), the same can be done with drinks on slow nights of the week.

During peak times, when the sports bars are packed out, they can use the outdoor projectors to promote local businesses who supply the content to be displayed. The bar owner can charge anything from $100 to $300 per month for a 60 second advert. Now consider this, if the hardware can store and play 120 adverts over an evening (2 hours), imagine the extra revenue into the bar! $100 x 120 = $12,000 per month! If the bar owner sells ads for 10 months of the year, they get an extra $120,000 profit using the same hardware they have already! What if the bar owner had 3 bars in different locations? Imagine the extra revenue stream!

There’s nothing better than washing down a juicy steak with a cold one and watching your team win. By sharing your experience with a loved one on the movie night, you get the best of both worlds.

Check out your local sports bars and see if you can see them using outdoor projectors.

QSR digital signage – the restaurant ecosystem

Understanding QSR digital signage solutions.

When you visit any Quick Serve Restaurant, you are almost guaranteed to encounter QSR digital signage, this can be in the form of digital advertising kiosks, digital menu boards, drive through terminals and even hand held devices.

Industry analysts estimate the QSR ecosystem to be valued at US$3,507 million in the year 2012, this is set rise and rise fast from 2013 to 2019.

Digital signage hardware in a QSR is said to be responsible for 45% of the revenue, with kiosks leading the way, by providing a self-serve kiosk with an interactive display, to select the menu items and to pay. The kiosk sector alone is set to increase by 12.3% during 2013 and 2019.

QSR business model.

These restaurants are known for quick order taking, taking payment then providing the food fast. Some restaurants used the digital signage hardware as time warping (entertaining people while they wait) in busy times of the day as well as displaying electronic menus. Usually in the early business model for Quick Serve Restaurants the POS (Point of Sale) was the main device used, yet in the coming years the self-serve kiosk will replace the POS devices as more customers opt for self service. This enables customers to order at their speed, the management of the QSR can maintain workforce efficiency and this all results in a far more pleasurable customer experience.

QSR digital signage solutions – indoor.QSR digital signage

Indoor digital signage hardware used in a QSR can range from an interactive free standing kiosk, which can also be used as a self-serve kiosk, interactive tables so customers can order and play games while they wait for their food. To digital menu boards that can be located throughout the food outlet, so no matter where the queue is, you can see the food on the menu and know what you want before you get to the counter to order.

Normal sizes of display used are normally 42” these are widely available and are commercial grade displays including LG and Samsung screens, ensuring the hardware last far beyond the warranty period.

Outdoor QSR digital signage hardware.

outdoor QSR digital signage

Have you ever driven through a drive through? Well if not, you have missed out on one of life’s experiences. Yet the problem with a drive through that is being looked at, is that when you approach the drive through terminal, it is too close to the QSR operator who takes your order, so it can be rushed. Bearing this in mind, some QSR outlets are deploying outdoor QSR digital signage terminals in 2 locations along the drive through section, so you can check out the offers and make your decision without feeling rushed or wishing you had ordered something else.

You then give your order and pay at the window, drive to the next window and collect your food, but if it is a large order, you may have to wait in one of the food collection bays. Here digital signage can be activated using a motion sensor and display some content that is relevant to the food you ordered.

QSR’s are growing fast, so understanding the hardware used is important as we will come in contact with them, how I hope you found this article on QSR digital signage informative.

Backyard LCD TV enclosure to sunlight readable display enclosures

TV enclosures to sunlight readable display enclosures increase in demand.

From backyard LCD TV enclosures to sunlight readable display enclosures, we have seen this industry grow in the past 5 year’s reports http://lcdenclosuresolutions.com

It is reported that 21% of US homes have an outdoor TV, this can be near their hot tub or pool, so everyone can enjoy the TV in their back garden.

sunlight readable display enclosures

Family time in the backyard.

With more and more people choosing to spend quality time with family and friends, we are deploying outdoor TV’s in the form of a domestic flat panel TV in an outdoor LCD enclosure. These protective housings provide all the essential protection from the weather and potential theft. Most units on the market come with some type of thermal management, without this already thought out in the design of the housing, you would be better off finding someone who had already thought about it, otherwise you are putting your flat screen TV at risk of failure.

Without the correct protection, no matter if it is thermal management system or the locks for the door, you have to consider everything to safeguard your investment in your TV. You would not leave your garage unlocked with the keys in your car would you? Purchasing a flat panel TV enclosure can be as risky as that, selecting one that is low cost can be a false economy. So look for a solution that features high security locks, it is best to avoid cam, compression or barrel locks especially when you discover they can be opened with everyday items from a kid’s kindergarten pencil case

Also look at the hinges, this is another weak spot in designs, any solution with an exposed hinge is vulnerable, as most of these hinges can be drilled out with an electric drill, these are very quiet and you might not notice the screen being stolen. Look for units with concealed hinges, this means that the only the people with the key can open the access door.

Once you know your flat panel TV is safe and secure, you can then afford to kick back and chill out with family and friends.

Sunlight readable display enclosures.

These protective housings are specifically designed for sunlight readable displays, such as Dynascan. These high end displays are used in outdoor digital signage when the location is in bright sunlight at any part of the day.

This type of outdoor advertising medium has become popular with open shopping malls across the USA in the past 2 years. More and more are being deployed with even larger screens, up to and including 85″ displays! This proves that sunlight readable digital signage is here to stay.

The range of sunlight readable display enclosures are fitted with sophisticated cooling and heating systems, to provide the best environment for the expensive displays. The reason for this type of protection is the displays can run at around $15,000 for a 3000 nit display, so it can be seen in direct sunlight. These protective housings have to have high capacity cooling to ensure the heat build-up between the front of the display and the viewing window is removed quickly. There are several options, 1 uses an air curtain, using small fans to blow the hot air way from the viewing window, due to the depth of the enclosure being too shallow and potentially causing the screen to overheat and premature display failure. The other solutions offer high capacity cooling that pulls in cool air into the housing and when the internal temperature reaches a preset figure, the exhaust cooling system then kicks in and removes the air inside the sunlight readable display enclosures.

Many solutions are available for either backyard TV housings or sunlight readable display enclosures, so check them out.

Tips to Hosting Your Own Backyard Movie Event

Create your own backyard movie event.

Have you have ever seen a movie at a drive thru and experienced the movie, the night air and the atmosphere? Well if not, don’t worry, as you can experience this in your own backyard, by hosting a movie event for your friends and neighbors.

You enjoy a movie under stars, with the one you love, without ever leaving your garden. There are some tips for hosting the best ever, backyard movie event.

backyard movie

What type of backyard movie event?

Now is this a celebration for a special birthday, a wedding anniversary, or a graduation? Or are you just going out to build a bond with the neighbors? When you have decided on the type of event, you can then establish what to wear. Date night could be something smart, for example.

Equipment used.

You can either use your garage or house wall, or even hire an inflatable projector screen these can be purchased at Target and Walmart cheaply (http://www.walmart.com). Now for the main kit, the best companies to contact are audio visual integrators, who hire hardware out. These guys will come and set the projector and sound system up, so you are ready to go when you press the play button. This takes the stress out of it and everyone can sit back, relax and enjoy the movie.

What kind of movie?

Well, I am sure this will depend on the type of event, and the movie will suit accordingly. If it is for a special birthday, let the birthday boy or girl pick the movie they want to see.

What food will be available?

Without food, it’s not a movie event! You may have a Jacobs Join, where everyone brings something off of a list, not duplicating any food for everyone to share. On the other hand, you may want it informal, so popcorn, burgers and hotdogs are the food of the event. Don’t forget plenty of soft drinks too, even at night the heat can still dehydrate you, don’t just drink beer or wine!

How are people going to sit?

This can be anything from a rug with a candle lit chandelier for a date night event, or you can use folding chairs with plenty of cushions and a blanket to pull round you and your loved one. You could ask neighbors to bring their own chairs or hire them, depending on how formal the event is.

Scene management.

Now the thing here is to put led rope lights on the ground, that highlights a pathway, or an area that is no go! You don’t want anyone falling in the pool in the dark! If you are troubled with insects, use insect repellent candles that can be put around the backyard and lit, the fumes tend to put insects off and they leave you alone.

Follow these simple tips and you will have excellent memories for years to come, with neighbors mentioning your backyard movie event.

Comparing Digital Signage with Traditional Poster Advertising

Digital Signage Vs. traditional Poster Ads.

Digital signage is all around us; whether we are aware of it or not! If you haven’t noticed a visual screen, then it is not doing it’s job of attracting potential customers. Deciding on the best location is as important as selecting the right digital signage package of hardware and software. Visually creative advertising screens aren’t just in obvious places like shopping malls, but also in government buildings, accountants and transit stations. Where ever there was a traditional poster billboard, then the likely hood of installing an electronic sign is a significant possibility.

Types of digital signage hardware.

There are many different formats of digital signage to choose from including:

  • Digital HD Advertising Display – simply plug and play
  • Touch Screen and Multi Touch – suitable for way-finding
  • Video walls or Multi Screen configurations – for large displays
  • Free Standing screens and kiosks
  • LED Signage
  • Projector advertising

Each screen has a myriad of benefits suitable for the application and most can be located or mounted to suit the environment. For example; digital high definition has a remarkable screen, which is still evolving and appeals to retailers, fast food courts and point of sales because of its easy use – literally ‘plug and play’. The creative and imaginative content is uploaded onto a USB and played directly through the screen. This suits a one-off site which is not linked or networked to other screens, although it is still an option.

Several other questions need to be asked:
Q Who is the advertisement aimed at?
A Select particular demographics to target brand awareness

Q Where will most potential customers see the advertisement?
A Decide where foot fall is most prevalent – position a screen at the entrance to the store

Q How effective can I expect an ad. campaign to be?
A This does depend on the content – engage the services of a professional advertising company, but you can be sure the screen will deliver an amazing and effective broadcast

digital signage

Just about anything on screen can be altered, amended or updated at the click of a button; from stock levels of size or color to selling out of a particular product, so as not to let a customer down and offer a quick alternative – or offering the option to order on-line whilst in the store; the options are infinite! People are expecting to see and use digital signage, so don’t be left behind. Advertising has come a long way since the traditional paper posters we once saw in shopping malls, on roadside billboards and restaurants. Right through from QSR to high end establishments are taking advantage of what digital signage advertising can do for their businesses.