Is It Worth Hiring Digital Signage?

Is hiring digital signage the solution

Hiring digital signage is certainly a cost efficient way of creating a fabulous advertising campaign, particularly if it is a temporary one. Many businesses find it is an affordable way of advertising their promotional material at a trade stand or event. Obviously this is a temporary solution, as there is no need for a permanent one due to the short length of time at the venue and of course what suits one business may not suit another, so having a short term hire is ideal.

digital signage hire

Looking at the other of out-right buying digital signage, is a bigger investment to take on. The screens are still flexible enough to set up on a temporary basis and remove again, but generally they are left in situ for longer periods of time. This can indoors or outdoor – depending on the advertising campaign, but they should also be enclosed in a protective housing unit for safety and weather protection. A permanent solution would mean the digital screens being fixed in position by security bolts and probably on a wall or ceiling bracket. Alternatively, a permanent floor standing kiosk would be positioned on a concrete plinth or set within a landscape, i.e. wooden decking.

Hiring digital signage over buying the hardware.

But for this article we are looking predominantly at is it worth hiring digital signage and there are other reasons for the temporary hire of electronic screens. Possibly this is the company’s first introduction of using newer technology in place of television or poster advertising, so rather than invest in purchasing the hardware, having a ‘taster’ would be advantageous. This means also that finding the right solution before committing allows for changes and alternatives. Deciding where to put a screen, having it in a landscape or portrait orientation and even what size of screen can be tried out for a few weeks or months first.

Having found a solution that fits your requirements, you may be offered a discounted price for actually keeping your hire unit. It saves the installers having to remove it, but also – you know it works.

hiring digital signage

But also, hiring digital signage means the screen and media player (or combined unit) can be upgraded without waiting for a long contract to end. Moving with technology is a must in this day and age of the fast pace of electronic gadgets. Think of a car; you buy one you like (or think you would like) and have the commitment of replacing it whenever you can afford it. However, if you entered into a hire contract, the car could be changed/upgraded/replaced every couple of years. OK, so we’re not buying not hiring cars, but it is a similar scenario…

As technology is evolving at such a rate, do you wait until you can finance the buying of a digital signage screen? Or do you take steps, via hiring digital signage, to get on the ladder. Once you have used an electronic menu board or screen to promote your business, trade or product, you will wonder why you didn’t do it earlier!

This article hopefully has been of interest to you and you know more about hiring digital signage.

Interactive digital signage from malls to foyers.

Interactive digital signage.

Ever seen those interactive digital signage kiosks in shopping malls and airports? These touch screen displays are every place you look. Learn how you can use them in your business for successful marketing and corporate communication.

What separates interactive digital signage?

These interactive kiosks hook the prospect into providing more information to the advertiser than a standard non touch digital signage solution. These are used by companies who require more detailed information for future marketing campaigns and they use the information they gather for contacting the user later.

You can look at interactive digital signage as the information gather, were as the non-touch solution are the advertising medium delivery method. The 2 solutions are rather different, as the interactive solution has a touch screen depending on the use, so infrared touch screen panels are used for indoor use and SAW (Surface Acoustic Wave) is used for outdoor use. SAW is more expensive than IR, however it can be used when the user is wearing a glove, this would be impossible with an infra-red touch screen.

Uses for interactive digital signage kiosks.

interactive digital signage

A good example is in a retail environment, a designer store could have an interactive digital signage kiosk on the sales floor, and customers can check stock availability, colours and sizes before going to the checkout and asking a sales assistant to get the dress or top from the stock room. Now if the item is not in stock, the customer can enter their mobile or cell phone number as well as email address and when the product is in stock, an email and text alert is sent to the customer for the designer’s product in their colour and size for them to try on.

Now this information can be used to promote sales or loyalty bonuses for quiet periods for the retail outlet.

In shopping malls the same technology is used to provide information on the retailer’s in the mall, so if you are looking for a specific brand, you can use the interactive kiosk and see the exact location where they are located in the mall. Some even have QR codes that can be scanned and any promotion or daily discount is applied to any purchase that day.

Corporate communication using touch screen displays.

These can be wall mounted in the foyer of a corporate office and will provide the companies details, their key achievements, their mission statement and it can be used to provide new clients with an in depth understanding of the business. Most clients would be interested in understand the full extent of the services and products a company has to offer. Using interactive digital signage hardware, this is easily achieved; it also separates them from their competition who are not investing in high tech solutions. This is a huge problem some corporate offices have experienced at their cost when clients have visited them prior to placing an order.

What is needed in terms of services for touch screen signage?

This high end solution has normally a built in media player/PC that connects to the internet for remote updates, some even have WIFI built in to the computer. So all that is needed to get a project like this under way is a power socket and a hard wired data connection in the local where the interactive hardware is being installed.

We hope you know a little more about touch screen units and will hopefully put the information on interactive digital signage to use.

Imaginative Digital Signage for Children’s Health Care Facilities

Children’s Hospital Digital Signage Usage.

Hospitals are a place most people would avoid, so having a child in hospital is a daunting thought for any parent, or guardian. However providing a pleasing atmosphere will certainly help lift the spirits of patients and staff, providing a worthwhile initiative in the form of a spectacular interactive video wall for anyone to ‘play’ with.

It inspires, amazes and enthralls people and with little or no computer or art skills can provide hours of entertainment, whilst giving an educational element, reported DigitalSignageToday.

digital signage

Digital signage software.

Of course, this depends on the software package, but it’s the screens attributes which bring the hospital wall to life. From an underwater scene to a trip into space, and beyond….

Imagination knows no bounds. The digital signage video wall brings people together in an otherwise awkward situation where they may never have met. Much of the funding for a project can be raised by private donations, public awareness campaigns and government or big business investment.

It is designed as a stage set, in a very theatrical fashion and as it is interactive, there are no special skills required to partake in it. Every one has equal participation, and naturally it is without boundaries as far as race, creed, colour, ethic back ground and religion – or any other demographic.

One project, in particular, was launched at a Children’s facility in Wilmington, Delaware, USA, where a 50 foot wide screen by 9 foot high video wall was installed. This incorporated ‘gesture interaction technology’, allowing a large number of children (and adults too!) to interact with the software. In this case it was an on-screen landscape of flora and fauna. The tiled screen was brought to life in a riot of colour, text and graphics – something for everyone. The atmosphere, reported by staff, demonstrated how effective and positive the electronic screen had been – a well worthwhile investment.

It is seen as a diversion to the anxiety patients and their parents face, as even fairly common or regular medical routines are required. And then there are long term patients in care, where a break from the medical procedures is a welcome distraction. Feedback from the hospital’s management, staff of; doctors, nurses, therapists and child care specialists and of course children, has been very encouraging. Many of these professionals had a part to play in the development of the project, as they spend a lot of time with children they could suggest inclusions to offer therapies – occupational and physical, rehabilitation after operations, broken limbs and traumas. As the interactive video wall had gesture recognition, specific motions and movements could be incorporated as part of the designed program. It became enthralling play, masking the underlying objective of rehabilitation, wellness and reducing anxiety.

Technology knows no bounds – with high definition screens, sharp contrast and flawless imagery, even children; who are the worst critics, are expecting to see exceptional technology.

Hopefully this article gave you some insight into the use of digital signage in hospitals.

Digital projectors for digital advertising – the new trend

Digital projectors for awesome ads.

A recent digital signage industry report shows that between 23 and 31% uses digital projectors to provide the digital advertising solution, but this is set to rise in the coming 12 to 18 months.

Digital signage using flat panel displays.

If you have recently been to a Target super store you will have seen masses of flat panel displays being suspended from the ceiling and at most airports you will saw an inexhaustible array of commercial grade electronic digital signage displays in many different forms.

Flat panel challenges.

The challenge with using digital signage is the price, as when the size goes over the size of 60” the price becomes very expensive unless you have deep pockets. This is when projectors come into their own, as they are more affordable, easier to install and the ambient light can be overcome with a projector rather than a display.

You can expect to pay in excess of $11K for a screen 70” in size, with the huge 152” displays being priced at $501K and weighing in at 301 lbs, imagine the support this display needs!

Advantages of digital projectors.

digital projectors in dealershipsNow if you had to install a screen that is 152” how are you going to support it? Now with a projector, you can install a screen or use a wall and mount the hardware from a ceiling pole, without serious metal work to support the hardware, less hassle or expense.

Flat panel screens for digital signage range from 400 to 750 candelas, yet the problem is if the image looks washed out or faded, little if any notice will be taken of the ads resulting in a negative effect for the ad campaign. The wide range of projection hardware that has a wide spectrum of brightness and a solution can be acquired to suit the ambient brightness of the location.

This allows for projection advertising to be deployed outdoors quickly and less expensive than a flat panel solution. If you take into consideration the costs of the displays, installation and protection from the theft and rainy weather with an outdoor housing, you can achieve the same result with a digital projector and an outdoor weatherproof housing from a leading manufacturer (proencltd.com) who make secure, yet weatherproof housing, that provides a maintenance free solution.

outdoor projectors in use

Locations that are using projection advertising outdoors.

Businesses that need to promote an event especially in the evening can use projection advertising, by advertising on a building what exactly they offer, such as drink deals or meal deals. Another solution is outdoor cinemas; with all these examples once the hardware is installed and configured correctly you do not want to move the hardware back indoors at the end of the business day and then putting the hardware back outside the following day.

With development of the hardware to include 4K and the future 16K, what the future holds for digital signage is yet to be seen.

Digital advertising can be a cost effective solution for larger images using digital projectors.

Retail marketing in the 21st Century

Retail digital signage – why?

Retail digital signage is a fast paced environment, with promotes on for specific products in store, during the season. Retail sectors have 4 seasons to market their products; this is why digital signage is ideal.

retail digital signage example

Changing promotions anytime.

With stock levels changing almost every hour, electronic signage can be used to update promotions on slow selling products or overstocks. A good example is one retailer who had an overstock of swimwear; they are in New York state, so the fall can be hard! Yet a sudden change and a hot spell of temperatures up to 80 degrees Fahrenheit, using the electronic signage the retailer created a promotion for the overstock items and sold 37% of 791 bikinis in 4 days, increasing cash flow and reducing the storage fee for the overstocks.

This type of hardware can reduce stocking costs, allow retailers to turn stock round quickly and even increase sales of slow moving items. Making sure a return on investment is always in sight.

Different retail digital signage hardware.

They can be wall mounted, free standing, touch and non-touch screen. The options seem endless, especially when you look at the new interactive tables that have been recently introduced. Depending on your budget and application there is a solution for every business.

retail digital signage infographic

I hope the infographic gave you some ideas of what solutions are available for retail digital signage.

Digital signage used for increasing revenue.

Digital signage lift sales.

Digital signage hardware is a rather innovative method of advertising and a simple way to lift sales and create multiple streaks of income, as reported on Wikipedia.

Lifting sales with digital signage.

digital signage exampleUsed by many businesses to lift sales the hardware is so simple to use, multiple ads can be
created and run in a loop on the electronic advertising hardware displaying engaging adverts. Now this is perfect for businesses that have over stock items.

The reason digital signage is a success in this industry is that the ads can be changed quickly to market for a newly announced event. For example it could be mid February and the store has an overstock of quick de ice and there is a weather warning in your state, all you do is include an ad for quick de ice and have the ticker display the weather feed warning of the imminent snow warning and watch the stock fly out the door!

Digital signage for multiple streams of income.

The hardware is so flexible it can be used for a wide variety of uses, as well as displaying
advertisements for your business, you can also display ads for non competing companies,
charging them a monthly fee based on a 12 month contract.

A good example is in a shopping mall, they can use the electronic signage during normally opening hours, then when the stores are closed, the digital signage hardware could be used to market local taxi companies, shows, events. This could be as simple as displaying a QR in the advert and when the user scans this with their smartphone that are taken to a web page with a discount. So then it can also be tracked based on the amount of codes are redeemed.

So let us look at the digital signage hardware used, it is not costly, rather it is very affordable. A typical 42″ wall mounted solution run at $1399 and includes everything you need right out the box, all you need is the content for your own ads.

Mount the display on the wall then add the content, make sure the display is in a high footfall area, to maximize the results. Then you can contact the local businesses owners asking them if they want to advertise on the electronic signs. Selling the ads at $150 per month, per business per business type, you can easily have 30 advertisers who will have their ads shown either out of hours when the main stores are closed but the eateries are open, or the cinema is open.

To look at the income stream you have 30 advertisers at $150 each, this equals $4500 per month now multiple this by 12 months for the contract duration and the total for the year is $54,000. Isn’t this a smart return on the initial investment of $1399?

These digital things can also be networked, so if you decided to add more, showing specific ads relevant to the location in they shopping mall you can easily control the ads, by using a network connection.

As you can see, this type of marketing is rather flexible, yet affordable. Just thing what digital signage could do for you?

LCD Enclosures Go Interactive For 2015.

Touch screen LCD enclosures in demand for 2014.

One of the main manufacturers of outdoor LCD enclosures has shared with us, that they expect 2015 to be huge for interactive LCD enclosures, due to the large success of their sunlight bright interactive LCD enclosure.

Outdoor advertising is still growing.

LCD enclosuresIt seems that the cost of sunlight bight displays does not put serious investors off. These displays are the only solution for outdoor advertising when the sun is bright, even on the brightest day, the content on the screen can be seen clearly, this is due to the expert and clever technology within the displays. LCD Enclosure Solutions Inc. have developed a range of outdoor interactive digital signage housings that protect the displays from the weather and possible physical attack.

Their range covers all high bright displays including LG and Dynascan, from 32” to the gigantic 82” display.

What makes these LCD enclosures special?

Firstly the cooling system is so sophisticated, if the temperature inside the housing gets too much it will close down the hardware inside before any damage is done, then the warm or cold air is removed quickly with a high capacity air conditioning unit from within the housing and replaced with cooler or warmer air around the hardware, all this is done in milliseconds!

The second special part is that they have an app for that! So the hardware can be controlled from any smartphone, as long as you have an internet connection. Now you can add new content, run a report to show a client how frequent their ads are displayed per hour, along with the demographics who see the ads during this time.

The last but most significant factor, is that their outdoor advertising housing, comes with an interactive front panel, which connects to the high bright display enabling users to interact with the ad campaigns. This panel is weatherproof and is guaranteed for 5 years in extreme conditions. It really is just plug and play.

2014 saw digital signage interaction increase.

Initially this was indoors and then quickly spread outdoors, now LCD Enclosure Solutions Inc. are expecting a fabulous 2015, with many outdoor, protective LCD enclosure projects lined up.

Shopping malls saw more wayfinding, restaurants deployed more self-service kiosks and now sunlight bright displays go interactive.

One thing to look for is a professional company, which provides a high quality product with a long warranty, this ensures the return on investment is covered, the last thing you want is to find the housing out of warranty and a screen fails due to overheating.

You do not have to look far for a quality enclosure manufacture, check out LCD Enclosures Solutions Inc.

Examples of London digital signage successes

London digital signage successes.

Been to England? You will have encountered London digital signage at its best, from when you first leave the airplane at either London Heathrow or Gatwick airports.

We will try and share some successes we encountered on a recent trip to London England. From the airport to the tube to the M and M store, there is a surprising number of digital signage success in London.

london digital signage

Airports – London digital signage.

Both main airports in England that are near London are called Heathrow and Gatwick, this account for around 80% of all air traffic in England! Digital signage is used in the following areas; check in, departures, arrivals and duty free. Usually the screen in portrait as this is the best way to advertise, maximizing the footprint of the hardware. Sometimes the hardware is ceiling or wall mounted and sometimes floor standing, depending on the use.

When you enter the check in areas, digital signage is used here to inform travelers of any updated restrictions on what we can carry in our baggage, they also advise passengers of delayed flights, so they do not rush to the gate only to find it is delayed. Some of the best London digital signage can be seen in these airports.

In the arrivals area there are companies who specialize in last minute accommodation, just in case the new arrivals do not have any placed booked. These use electronic advertising hardware too.

Tube – in London.

tube digital signageIf you have ever been on the London tube (subway), you will have seen the escalator digital signage that advertises the shows at the London theaters. The ads seem to follow you as you travel up or down the escalator! Then when you are waiting for the subway train, projectors are used to promote London based designers and events to tourists on the wall of the subway.

When you enter the concourse you see digital signage hardware that is floor standing, these inform you of the departures at the train stations, delays and probably maintenance on the subway route.

Once you leave the subway and outdoors, head to Piccadilly Circus and look up, you will see a large curved outdoor led video wall, rather impressive. This is used to advertise major brands in the English capital. This is thought to be the best London digital signage solution.

Store digital signage London’s greatest success.

Like most major cities in the world, when you visit the stores for some retail therapy, you encounter digital signage. If you visit the M and M store you will see several LED indoor video walls, these show the different M and M characters! Trendy quick serve restaurants also promote their menus using digital menu boards.

Many of the clothing designers are invested in digital signage, even transparent advertising cases! But mainly for high end products, so the product is restricted.

When you are next in England, remember to check out the London digital signage solutions.

Unusual Uses Of Electronic Signage.

Digital Signage Applications.

Advertising is vital for any business to flourish, using digital signage does this in a dynamic, engaging way.

What is digital signage?

Also called dynamic advertising, digital signage uses different media formats to provide an entertaining advertisement. You will have seen screens in high footfall locations displaying numerous ads, these normally have a call to action, with the consumer having to do something, such as text a specific telephone number to receive a discount or to go on a pre-approved list for a high demand product.

digital signage

Who uses this form of advertising?

Well the most unusual uses of digital signage we have found are as follows; dental surgeries, casinos and even convenience stores attached to gas stations. So let’s look at these in more detail.

Dental surgery digital signage.

Uses to entertain younger clients, the dentist can have a mix of cartoons and adverts for in house dental products. These are usually more expensive if purchased at the dentist rather than at supermarkets such as Walmart or Target. Used to entertain as well as inform, in this environment they are used to also time warp. This is a method of providing entertainment so the client does not feel, they have been waiting for like, forever. This has been used for decades in theme parks when waiting for the rides.

Digital signage at casinos.

If you have ever been to a casino you will know they do not want you to leave to find something to do. This is why they have shopping malls, extensive restaurants, hair salons and even jewelers within the casinos. Once you are they, all they want is for you to spend, it does not matter if that is at the tables or in the hair salons.

Casino digital advertising is used to promote offers within the city like complex, maximizing on everything from specials at the restaurants to latest winners at the tables. These are all used to encourage you to spend money. The last thing the casino management want, is for you to leave the hotel. This is why the hotels splash out on coms (short for complimentary), mainly for high rollers and celebrities.

Convenience store digital signage.

When you have filed up your vehicle with gas, have you seen the ads on the gas pumps, gone into the convenience store a purchased what you saw on the display outside? This is the reason for gas pump advertising using gas pump digital signage. The items in the convenience store that are over stocks or close outs can be adverts on the displays at the pumps for say below ten bucks, tempting the motorist into the store once in the store, there are other items that compliment the loss leader. But if these have been purchased at close out the purchase price will be minimal.

Electronic signage is made up of a display that can be used in portrait and landscape, so not your regular TV set! This is connected to an advertisement player that stores the ads and plays them in rotation.

If you want to know more about this, just google the term digital signage.

Digital Signage Funding Options – Rental, Lease or Purchase

Business funding options – digital signage rental, lease or purchase?

So, now the project has been agreed for a new advertising campaign, the next stage is to consider the digital signage funding options; will it be digital signage rental, lease or purchase? For the everyday business, it is usually a matter of the most cost effective proposal, reports Digital Signage Systems Limited (http://digitalsignagesystemsltd.co.uk), but there are other points to take into account:

  • How permanent will the sign be?
  • From which budget will the funding come from?
  • Where is the best location for the screen?
  • How much money will the campaign generate – prediction forecast
  • Can the digital signage be relocatable?
  • Any upfront costs?
  • Operational costs?
  • Installation costs?

digital signage rental

Digital signage funding depends on many factors, but it all comes down to costs.

Let’s look at digital signage rental.

Renting a digital sign is suitable for short term display, i.e. trade show, temporary exhibition or the current trend of a ‘pop-up’ store/restaurant. As the screen is being rented from the supplier, very little needs preparing, it would normally be supplied as a ready to go or ‘plug and play’ option. Depending on the locating will depend on how the electronic display is hung or its positioning. A floor standing plinth is usually included in the digital signage rental solution, as is additional power supply and cables. By renting a unit, there will be little return on the rental costs, as the time scale is usually for just a short period, like an expo, or demonstration. Don’t forget to budget for other ‘extras’ like shipping or delivery, installation (if you want someone else to have the responsibility of setting it up) and the content – mainly via a USB for the temporary solution.

Comparison between leasing and rental of digital signage hardware.

Then comparing digital signage rental v leasing; both mean the business does not own the digital signage outright, but only for the set time period. Leasing implies deploying the goods for a longer time; months or years. One advantage of this is that, apart from an insurance policy against accident or damage, there are no additional costs or large upfront sum. The financial arrangement for leasing is broken down over several months, so a regular amount is collected from the leaser. The supplier take responsibility for the continual working, engineer costs and replacement of failed parts, however these display monitors are very reliable, so downtime is minimal. Another option for leasing is having upgraded replacement units as part of the contract. This keeps the digital signage looking state-of-the-art and a distinguished vehicle from which to display your advertisement campaign.

floor standing digital signage hire

For every day businesses, purchasing is an economical option, particularly if the screen is to be used on a regular basis and in a permanent location. Once the upfront costs of purchasing the screen and installation are completed and paid for, it is just a matter of running the electronic display for the optimum performance and calculating the revenue it has generated through sales, which in turn can lead to purchasing more screens. Off setting the cost of outright buying can be a tax advantage – check individual USA states, as energy efficient technology is looked upon favorably. The down side is the evolution of technology means that fairly quickly, the hardware will be superseded by a better application – do you carry on replacing and investing, however the screens are an asset to the business.

Tax advantages – making your money work harder!

In some situations, digital signage rental or leasing can be more cost effective than an outright purchase, the point is the hardware is not owned by the business and the ongoing lower digital signage rental/leasing costs can be off set against profits, reducing taxation costs, but you better check that out with your tax adviser.

So all things considered, which digital signage funding option is right for you? Is it leasing of the hardware, outright purchase or digital signage rental?

Electronic Menu Boards Lift Soda Sales by 8% in QSR’s

What can electronic menu boards do for your QSR?

electronic menu boardsDigital advertising has secured its place in fast food outlets, but how would you like an electronic menu board lift soda sales by 8% in your QSR?

Forward thinking business organizations are rolling out electronic menu boards as an expansion throughout individual franchises. According to one of the leading software providers, a case study proved the effectiveness of up-selling as fast food in a relatively low profit margin business. Although this particular case study had been using electronic, digital menu boards for some years, the investment and scrutiny in the technology had significantly increased the profit margins. It’s one thing having an electronic poster, but it’s quite another to make it work for you. Location of the screen and content are critical to a successful ad campaign.

Using electronic menu boards successfully.

QSR electronic menu boardsEven one screen per location, had a positive sales return, making the investment a worth while asset. The main images which bring in the add-on sales are promotional offers, with regular light-box menus featured either side. The thinking behind this option is that special offers are easier to change, alter or update, or in fact remove or replace, according to the time of the day or changing stock levels. The software can be automated and include scheduled time slots for particular meals. This saves time and money on staffing levels as most screens can be remotely accessed. One question which came up was ‘did the digital menu board impact or modify the behavior of consumers’. A solution to this was to test an item on the regular menu and record the results.

A greater profit-margin soft drink was introduced by increasing the frequency of advertising the targeted brand logo every 60 to 90 seconds (looped) and by analyzing the sales data of that period, an increase was recorded of around 2.5 percent for soft drinks. As an alternative test, the digital signage ran commercials, featuring this particular soft drink promotion continuously, so that every customer would be exposed to it, at some time of another, whilst in the restaurant. By adding dynamic imagery, it was noted that the consumers eyes were drawn to the electronic message. By the end of the test, those locations which had the most effective digital signage menu boards produced the best sales figures, of 8% and it was noted that no sales were forfeited in place of the soda.

Other factors such as the weather, particularly sunshine, were included in the results, which has lead to creating a commercial featuring sunshine; a feel good factor for everyone. A sales increase of 8%, on a high profit margin item significantly increases the overall sales figures – a good result. So has this example encouraged your enterprise to invest in QSR electronic menu boards?

If you have a Quick Serve Restaurant, you will understand the importance of communicating with customers, this you can do now using electronic menu boards.

Anti ligature TV enclosure for patient safety.

Anti ligature TV enclosure uses.

Behavioral health units are a sector that are adapting anti ligature TV enclosures as part of their standard structure, to prevent patient self-harm and at the same time reducing attacks on fellow patients and medical staff.

Our duty of care.

Patient safety in these units is foremost, we have to attend to their delicate state of mind and keep them in a calm state. This is why when one of these units is being designed, everything in the patients rooms are designed with anti-ligature in mind, from the door hinges, door handles, beds and even televisions, hence the look at the anti ligature TV enclosure.

Imagine the ramifications if someone self-harmed on a part of the mental health unit that did not comply with the anti-ligature rules set out in the patient care guidelines?

TV protection using an anti ligature TV enclosure.

anti ligature TV enclosureThese protective solutions are used so people who are unstable cannot access any point on the TV and use it as an anchor to loop material around the TV and attempt to hang themselves. This is why DOOH USA are the only company to offer an anti ligature TV enclosure that has sloping sides on all 4 sides, eliminating anyone looping material around the housing in an attempt to harm themselves. The material just slides off the sides, this patent pending design are unique only to DOOH USA.

Other units on the market only have the sloped on the top and bottom, yet material can still be looped around the housing and patients can harm themselves on these other units.
Another issue is sound, as this can be a major disruption to fellow patients, one patient may like to the TV loud, others may like it quiet, so the easiest way around this is that the nursing staff can control the volume of the televisions using a remote control, due to the unique technology within the anti ligature TV enclosure.

anti ligature TV enclosure compared against competition

Consequences of not protecting patients and staff.

Now imagine for a moment, that a patient does harm themselves, because they can loop material around the TV, who is responsible? Not only legally, but morally, could you live with yourself for the rest of your life, knowing your actions assisted someone to die?
Another scenario is if a patient smashed the viewing window of the housing, and uses the broken the window to attack fellow patients and medical staff. Again, could you live with yourself?

The above seem extremes, yet this has happened!

Last point to ponder.

Consider the depth of the housing, if the screen is too near the viewing window and a heavy object is thrown at the television, the screen’s flex can damage the surface of the TV set and cause the TV to fail, and you need to have a minimum of 2” gap between the window and the TV set. Not just for patient protection, these protective housings also safeguard the hardware from damage.

Hopefully, this article has been useful for anyone considering using an anti ligature TV enclosure in their facility.

Benefits of Corporate Communication with dynamic signage.

Improve corporate communications.

Have you ever noticed that your corporate communications are failing? Emails not being read? Flyers having no effect? Using dynamic signage will change the balance.

Is this your organization?

Management struggle to get the current corporate communications to the employees, the whiteboards are having no effect, in a successful business there is always something to report, without a structured way to deliver this message, employees and management are fighting a losing battle. (Wikipedia has a fantastic article here http://en.wikipedia.org/wiki/Corporate_communication)

What can dynamic signage do for corporate communications?

corporate communications with colleagueAll digital signage hardware has the ability to deliver information, instantly. Whiteboards, company notice boards and emails all get ignored, yet dynamic signage does not, it demands attention and people are keen to give it. Compare this to emails, it has been reported that the average employee received just over 300 emails per week, 1200 per month, just sitting there. These need to be addressed as well as the employee fulfilling their duties for the management. Eliminating having to respond puts digital signage to the forefront of corporate communication.

Ensure all essential staff and management are at the next meeting or corporate event, by broadcasting the message across the digital signage network around the facility. This is important when informing staff of a potential new client who is carrying out a vendor audit, so everyone knows what is going on within the company.

Dynamic signage can be used to portray a forward thinking company, who invests in new technology to deliver news and information to staff and visitors alike.

Manufacturing plants often forget or don’t fully understand.

Talk to any technical director of any manufacturing plant and they will be glad to talk production figures for each machine. But ask them how they deliver important health and safety updates, or how they are inform of critical production issues, such as a machine failure. They will invariably have no idea, if they are not using electronic noticeboards.

Return on investment is often referred to as a purchasing reason, yet there is more to it than the cheapest solution. Consider this, if you had employees who had to travel 2 hours to attend a health and safety course, for a total of 2 hours, their working day is almost over with little if any productivity from them. In fact, you have paid them to sit in a vehicle for 2 hours to the event and 2 hours back! What if you hosted the health and safety training online that was streamed through the digital signage hardware and the employees could attend the same course and get the same updates as if there were at the seminar in person? For a start, you would not be wasting 4 hours pay on traveling time.

Not only on production lines, corporate communications are a challenge in many organizations, with 40% of any shop floor working not having access to emails, the only sure way to communicate efficiently with them is by using dynamic signage, this will also increase workers moral and usually the business see an increase in productivity.

When looking at digital signage, consider the options and look at the bigger picture, this hardware does improve productivity through successful corporate communications.

Restaurant Digital Signage Solutions From Digital Posters to Tablets

Hardware used in restaurant digital signage.

restaurant digital signageIt’s all about giving the customer an memorable and positive experience, which can be ‘served up’ using dynamic and empowering digital posters, ipads, tablets and mobile phones. Amongst many benefits, for both the consumer and the restaurant, is the increased order value for an average meal; which is greatest at the POS (point of sale), where tills display add-on items and upgrades – also known as up-selling and cross-selling. Digital signage POS can be controlled remotely and in real time, offering messages and promotions. Because of the ease of the hardware and software, any number of digital screens or devices can be automatically connected, which is particularly useful in a chain of stores. Being able to quickly and easily customize the quick serve restaurant, alters customers, and in turn increases revenue. Displaying a digital menu board adds ambiance and creates an appealing atmosphere including all the 5 senses.

It’s not as costly as you may think; because it reduces personnel costs, it cuts down on wages and is more dependable than some workers! Customers can order via self serve kiosks, using touch screen technology on digital menu boards. The increase in sales is due to the psychological state of mind – people may feel greedy asking to ‘Go large’ or adding an additional item, but because ordering via a screen is non-personal, there is less mental pressure.

QSR Restaurant digital signage solutions.

QSR restaurant digital signage hardware solutions

A QSR – quick serve restaurant is expected to be just that… a speedy, automated and accelerated ordering and delivery process, which appeals to customers, particularly if they are on a time schedule like a lunch break. These digital menu boards also alert purchasers to stock levels or promotions, where products may be selling out fast! But it’s not just quick serve restaurants use touch screens, upmarket dining eateries are embracing the tablet form of ordering for their customers. Traditional forms of presenting a menu in a folder are changing to offer the customer an electronic tablet device, with enticing images and content offering a daily fresh menu. This is so much easier for the restaurant to keep track of stock levels (there is nothing worse than ordering a steak, to find out 10 minutes later the chef has run out!); it offers the convenience and quick alternative customers should expect.

And of course… there’s an app for that! Having the ability to connect directly with the restaurant means special offers and deliciously tempting images are broadcast directly to your electronic device; cell phone or ipad.

So when ever you are having a mean in a restaurant, check out the restaurant digital signage hardware.

24 Hour Digital Signage

Digital Signage 24×7!

You can picture the night sky… the setting sun in a darkening sky; highlighted with a myriad of LCD or LED lights – welcome to the world of 24 hour digital signage. It is designed to attract customers throughout the day and night, as major towns and cities rely on 24 hour trade, DOOH (digital out of home) screens reflect this.

outdoor digital signage

Kiosks to touch screens – digital signage is all around…

Digital advertising kiosks and screens look amazing against a dark background as the bulbs give a vibrant display enticing customers to buy food, see a movie or purchase the latest trend in sports ware. The US has the greatest choice of locations for digital screens; by the side of a road, the entrance to a shopping mall or within a sporting complex – the rest of the world needs to catch up! Times Square in NYC is the epitome of night time digital advertising, as is Hong Kong too. The vibrancy of the colors causes such an electric atmosphere that it is hard to ignore, which of course is the intention. Sales, sales, sales – it increases revenue and brand awareness.

But it’s not just huge flat screens which capture the attention of passing trade, way-finding and interactive floor standing monitors as well as ceiling hung or wall mounted visual video displays have their place too. Bus shelters on the street can house interactive screens, enabling passengers to select a route or timetable, whilst being targeted by their demographics picked up by either facial analysis or just by the information requested from the touch screen pad. An advert for the latest sneaker is more beneficial to a younger passenger whereas an advert for medical insurance may influence a middle aged person. It’s all very clever, but it is pre-set and pre-destined content and all readily available for your business to take advantage of.

Projector advertising is becoming of of the most popular forms of displaying video information. It may be broadcasting a film in an outdoor theater, public information, which is part of a city’s emergency plan or a church publicizing the services. Again, as it is computer controlled, the content can be altered or updated in real-time, lessening any down-time or engineer site visits (cutting down costs too). One question often raised is the fact of how safe are these pieces of electronic kit? The screens are housed in a protective housing unit, known as an environmental enclosure or LCD enclosure, which has cooling and/or heating, a secure front door with clear viewing window and can have additional speakers; all depending on your requirements. So you can rest assured your investment is safe and secure against theft, vandalism and environmental damage, whilst it earns you money from the advertising revenue it is generating.

Electronic signage has grown in the past 5 years, new heights are to be seen, including day round digital signage.

Sports bars using outdoor projectors for events.

Sports bars and outdoor projectors.

Sports bars have realized that they can use outdoor projectors to increase walk in business, this can have images and discounts projected onto the building wall or even promote an outdoor movie night, it’s a win-win situation.

This is why it is common for sports cars to have between 40 and 100 TVs plus projectors! Joe’s Bar in Chicago has 100 plus TVs with a large projector screen, investing in this technology definitely pays off; otherwise they would have not wasted their money on the installation.

 

Learn how sports bars work.

During the sports season, they are aimed at the football and baseball calendar, then the golf and motor sports. But there are days when there is little sport on the TV; this is when the bar can be transformed to provide a movie night under the stars using their projector outdoors, ProEnc reported.

Using outdoor projectors – movie night!outdoor projector used by sports bars

The sports bar manager sees the opportunity and offers a movie night, so couples can come and watch the movie outside under the stars. They can order food and drinks from the bar and have them whilst watching the movie.

So rather than having staff to pay with little customers, they tend to be packed out with asking staff to come in on their days off! These forward thinking, business owners are very entrepreneurial.

They already have the hardware and it only takes a few minutes to relocate the projector outdoors. Yet most of the bars owners want to protect the projector from the weather, just in case it rains. So they seek out protective and secure projector enclosures. These units provide a weatherproof solution for standard projectors outdoors.

On going outdoor projector advertising.

outdoor projectors

When the projector is outdoors in its protective environment box, the projector can be used for other services, so the sports bar can promote foam parties, play offs and the like. They can also offer special meal deals with buy one, get one free (BOGOF), the same can be done with drinks on slow nights of the week.

During peak times, when the sports bars are packed out, they can use the outdoor projectors to promote local businesses who supply the content to be displayed. The bar owner can charge anything from $100 to $300 per month for a 60 second advert. Now consider this, if the hardware can store and play 120 adverts over an evening (2 hours), imagine the extra revenue into the bar! $100 x 120 = $12,000 per month! If the bar owner sells ads for 10 months of the year, they get an extra $120,000 profit using the same hardware they have already! What if the bar owner had 3 bars in different locations? Imagine the extra revenue stream!

There’s nothing better than washing down a juicy steak with a cold one and watching your team win. By sharing your experience with a loved one on the movie night, you get the best of both worlds.

Check out your local sports bars and see if you can see them using outdoor projectors.

QSR digital signage – the restaurant ecosystem

Understanding QSR digital signage solutions.

When you visit any Quick Serve Restaurant, you are almost guaranteed to encounter QSR digital signage, this can be in the form of digital advertising kiosks, digital menu boards, drive through terminals and even hand held devices.

Industry analysts estimate the QSR ecosystem to be valued at US$3,507 million in the year 2012, this is set rise and rise fast from 2013 to 2019.

Digital signage hardware in a QSR is said to be responsible for 45% of the revenue, with kiosks leading the way, by providing a self-serve kiosk with an interactive display, to select the menu items and to pay. The kiosk sector alone is set to increase by 12.3% during 2013 and 2019.

QSR business model.

These restaurants are known for quick order taking, taking payment then providing the food fast. Some restaurants used the digital signage hardware as time warping (entertaining people while they wait) in busy times of the day as well as displaying electronic menus. Usually in the early business model for Quick Serve Restaurants the POS (Point of Sale) was the main device used, yet in the coming years the self-serve kiosk will replace the POS devices as more customers opt for self service. This enables customers to order at their speed, the management of the QSR can maintain workforce efficiency and this all results in a far more pleasurable customer experience.

QSR digital signage solutions – indoor.QSR digital signage

Indoor digital signage hardware used in a QSR can range from an interactive free standing kiosk, which can also be used as a self-serve kiosk, interactive tables so customers can order and play games while they wait for their food. To digital menu boards that can be located throughout the food outlet, so no matter where the queue is, you can see the food on the menu and know what you want before you get to the counter to order.

Normal sizes of display used are normally 42” these are widely available and are commercial grade displays including LG and Samsung screens, ensuring the hardware last far beyond the warranty period.

Outdoor QSR digital signage hardware.

outdoor QSR digital signage

Have you ever driven through a drive through? Well if not, you have missed out on one of life’s experiences. Yet the problem with a drive through that is being looked at, is that when you approach the drive through terminal, it is too close to the QSR operator who takes your order, so it can be rushed. Bearing this in mind, some QSR outlets are deploying outdoor QSR digital signage terminals in 2 locations along the drive through section, so you can check out the offers and make your decision without feeling rushed or wishing you had ordered something else.

You then give your order and pay at the window, drive to the next window and collect your food, but if it is a large order, you may have to wait in one of the food collection bays. Here digital signage can be activated using a motion sensor and display some content that is relevant to the food you ordered.

QSR’s are growing fast, so understanding the hardware used is important as we will come in contact with them, how I hope you found this article on QSR digital signage informative.

Backyard LCD TV enclosure to sunlight readable display enclosures

TV enclosures to sunlight readable display enclosures increase in demand.

From backyard LCD TV enclosures to sunlight readable display enclosures, we have seen this industry grow in the past 5 year’s reports http://lcdenclosuresolutions.com

It is reported that 21% of US homes have an outdoor TV, this can be near their hot tub or pool, so everyone can enjoy the TV in their back garden.

sunlight readable display enclosures

Family time in the backyard.

With more and more people choosing to spend quality time with family and friends, we are deploying outdoor TV’s in the form of a domestic flat panel TV in an outdoor LCD enclosure. These protective housings provide all the essential protection from the weather and potential theft. Most units on the market come with some type of thermal management, without this already thought out in the design of the housing, you would be better off finding someone who had already thought about it, otherwise you are putting your flat screen TV at risk of failure.

Without the correct protection, no matter if it is thermal management system or the locks for the door, you have to consider everything to safeguard your investment in your TV. You would not leave your garage unlocked with the keys in your car would you? Purchasing a flat panel TV enclosure can be as risky as that, selecting one that is low cost can be a false economy. So look for a solution that features high security locks, it is best to avoid cam, compression or barrel locks especially when you discover they can be opened with everyday items from a kid’s kindergarten pencil case

Also look at the hinges, this is another weak spot in designs, any solution with an exposed hinge is vulnerable, as most of these hinges can be drilled out with an electric drill, these are very quiet and you might not notice the screen being stolen. Look for units with concealed hinges, this means that the only the people with the key can open the access door.

Once you know your flat panel TV is safe and secure, you can then afford to kick back and chill out with family and friends.

Sunlight readable display enclosures.

These protective housings are specifically designed for sunlight readable displays, such as Dynascan. These high end displays are used in outdoor digital signage when the location is in bright sunlight at any part of the day.

This type of outdoor advertising medium has become popular with open shopping malls across the USA in the past 2 years. More and more are being deployed with even larger screens, up to and including 85″ displays! This proves that sunlight readable digital signage is here to stay.

The range of sunlight readable display enclosures are fitted with sophisticated cooling and heating systems, to provide the best environment for the expensive displays. The reason for this type of protection is the displays can run at around $15,000 for a 3000 nit display, so it can be seen in direct sunlight. These protective housings have to have high capacity cooling to ensure the heat build-up between the front of the display and the viewing window is removed quickly. There are several options, 1 uses an air curtain, using small fans to blow the hot air way from the viewing window, due to the depth of the enclosure being too shallow and potentially causing the screen to overheat and premature display failure. The other solutions offer high capacity cooling that pulls in cool air into the housing and when the internal temperature reaches a preset figure, the exhaust cooling system then kicks in and removes the air inside the sunlight readable display enclosures.

Many solutions are available for either backyard TV housings or sunlight readable display enclosures, so check them out.

Tips to Hosting Your Own Backyard Movie Event

Create your own backyard movie event.

Have you have ever seen a movie at a drive thru and experienced the movie, the night air and the atmosphere? Well if not, don’t worry, as you can experience this in your own backyard, by hosting a movie event for your friends and neighbors.

You enjoy a movie under stars, with the one you love, without ever leaving your garden. There are some tips for hosting the best ever, backyard movie event.

backyard movie

What type of backyard movie event?

Now is this a celebration for a special birthday, a wedding anniversary, or a graduation? Or are you just going out to build a bond with the neighbors? When you have decided on the type of event, you can then establish what to wear. Date night could be something smart, for example.

Equipment used.

You can either use your garage or house wall, or even hire an inflatable projector screen these can be purchased at Target and Walmart cheaply (http://www.walmart.com). Now for the main kit, the best companies to contact are audio visual integrators, who hire hardware out. These guys will come and set the projector and sound system up, so you are ready to go when you press the play button. This takes the stress out of it and everyone can sit back, relax and enjoy the movie.

What kind of movie?

Well, I am sure this will depend on the type of event, and the movie will suit accordingly. If it is for a special birthday, let the birthday boy or girl pick the movie they want to see.

What food will be available?

Without food, it’s not a movie event! You may have a Jacobs Join, where everyone brings something off of a list, not duplicating any food for everyone to share. On the other hand, you may want it informal, so popcorn, burgers and hotdogs are the food of the event. Don’t forget plenty of soft drinks too, even at night the heat can still dehydrate you, don’t just drink beer or wine!

How are people going to sit?

This can be anything from a rug with a candle lit chandelier for a date night event, or you can use folding chairs with plenty of cushions and a blanket to pull round you and your loved one. You could ask neighbors to bring their own chairs or hire them, depending on how formal the event is.

Scene management.

Now the thing here is to put led rope lights on the ground, that highlights a pathway, or an area that is no go! You don’t want anyone falling in the pool in the dark! If you are troubled with insects, use insect repellent candles that can be put around the backyard and lit, the fumes tend to put insects off and they leave you alone.

Follow these simple tips and you will have excellent memories for years to come, with neighbors mentioning your backyard movie event.

Comparing Digital Signage with Traditional Poster Advertising

Digital Signage Vs. traditional Poster Ads.

Digital signage is all around us; whether we are aware of it or not! If you haven’t noticed a visual screen, then it is not doing it’s job of attracting potential customers. Deciding on the best location is as important as selecting the right digital signage package of hardware and software. Visually creative advertising screens aren’t just in obvious places like shopping malls, but also in government buildings, accountants and transit stations. Where ever there was a traditional poster billboard, then the likely hood of installing an electronic sign is a significant possibility.

Types of digital signage hardware.

There are many different formats of digital signage to choose from including:

  • Digital HD Advertising Display – simply plug and play
  • Touch Screen and Multi Touch – suitable for way-finding
  • Video walls or Multi Screen configurations – for large displays
  • Free Standing screens and kiosks
  • LED Signage
  • Projector advertising

Each screen has a myriad of benefits suitable for the application and most can be located or mounted to suit the environment. For example; digital high definition has a remarkable screen, which is still evolving and appeals to retailers, fast food courts and point of sales because of its easy use – literally ‘plug and play’. The creative and imaginative content is uploaded onto a USB and played directly through the screen. This suits a one-off site which is not linked or networked to other screens, although it is still an option.

Several other questions need to be asked:
Q Who is the advertisement aimed at?
A Select particular demographics to target brand awareness

Q Where will most potential customers see the advertisement?
A Decide where foot fall is most prevalent – position a screen at the entrance to the store

Q How effective can I expect an ad. campaign to be?
A This does depend on the content – engage the services of a professional advertising company, but you can be sure the screen will deliver an amazing and effective broadcast

digital signage

Just about anything on screen can be altered, amended or updated at the click of a button; from stock levels of size or color to selling out of a particular product, so as not to let a customer down and offer a quick alternative – or offering the option to order on-line whilst in the store; the options are infinite! People are expecting to see and use digital signage, so don’t be left behind. Advertising has come a long way since the traditional paper posters we once saw in shopping malls, on roadside billboards and restaurants. Right through from QSR to high end establishments are taking advantage of what digital signage advertising can do for their businesses.

Projector Enclosure; Prevention is Better than Cure

Projector enclosure – fad or cure?

So, you’ve invested a large amount of the budget in a high spec. projector, but don’t forget to add a little extra money for a projector enclosure. By ‘saving’ money and not buying a projector enclosure, is a false economy.

How many projectors do you have to purchase before realizing you should have added an protective housing unit? Not only has the projector been stolen/water damaged or overheated due to a blocked motor, but the inconvenience is immeasurable against lost revenue and recouping the initial outlay.

Construction of a projector enclosure.

The projector enclosure is constructed from steel and welded to form a protective seal against dust or water ingress, which also adds the first of many, element of security. There are models readily available which are MDF (wood) or plastic, but to have a secure defender needs to be made from steel. The only panel which is not metal is the viewing window, which is made from a choice of plastics; acrylic or polycarbonate or even shatter-proof glass, depending on the requirement. There are several components which make up the complete projector enclosure – don’t skimp on the components. The locks should be the best quality – Cam locks or compression locks are not adequate enough. Any thief may attempt entry through an projector enclosure, to get to the expensive and highly desirable hardware, but one look at the solid structure is enough to put off the most hardened criminal. Grommets or cable glands allow for the projectors wiring to reach an external socket, but water is not permitted due to the close fit around the cables.

projector enclosure

Depending on the part of the country or room, the projector will be located in, then the necessity for a thermostatically controlled heater or cooler is absolute. The nature of the use may determine at what temperature the projector will be subject to; the optimum temperature being around 50 and 90 degrees Fahrenheit (10 to 32 degrees Celsius), any different will cause the projector to malfunction, which may be irreversible.

Outdoor protection of projectors.

So, now you have decided to protect the projector, how will it be mounted? The plan was to hang the projector from the ceiling and display the image onto a wall opposite. Well this is no problem because the projector enclosure also can be ceiling mounted (check on the construction of the ceiling for the correct fixing bracket). The standard RAL color is black, to limit heat built up, however for a special project, any color can be requested.

Many business insurers, who include computer equipment ,as now asking for security and damage protectors, like the specific projector enclosure, before considering adding the computer hardware to the inventory. It may lessen the insurance premiums, avoid the hassle of making a claim, replacing the hardware and averting downtime. So you can see the objective of purchasing a projector enclosure; and why prevention is better than cure.